How to Choose a Video Production Company

When it comes to videography, you might not always know what option is best. You want to find the perfect company that can deliver exactly what you need for a project. But how do you know if you’re making the right decision?

No matter your skill level of comfortability in the video production world, there’s good news! We’ve put together an easy guide for choosing the right video production company for your organization.

What to Look for in Video Production Company

Whether this is your first or hundredth video project, here is a good place to start when choosing your video production partner.

Vision

Before your first meeting, try to develop a clear vision of the project you want to create within your allotted budget. At this stage, there’s no need to worry about all the technical aspects–the video production company can take care of that. To the best of your ability, just focus on the feelings you want to convey and the general message or call to action you wish to receive from the video project.

Values

Once you have a general idea for your project and begin researching companies, choose one that aligns with the same values as your organization. To get an idea of how a company conducts business, take a good look at their website, social media pages, and any reviews from reputable sources. By choosing an agency that most aligns with your own values, they can better tell the stories you wish to convey in unique ways that speak to your audience.

Portfolio

If you’ve found a few agencies you like, see if they have a portfolio of their work. Don’t see one online? Don’t be afraid to contact them to see if they can send any samples. Be sure to take your time reviewing their work. Get a feel for how they handled projects in the past and relate any challenges, concerns, or questions you may want them to clarify.

Management

When you begin negotiations with an agency, it’s important to understand how the project will be managed once filming begins. Be sure to ask who will direct the project and how much involvement your internal team will have. By laying a framework for who will complete each task, you ensure a smooth production timeline with minimal guesswork.

Marketing and Advertising

Before agreeing to a contract, it’s crucial to understand what the next steps will look like after filming. When discussing with an agency, ask what the process will look like for marketing and advertising your video. If applicable, ask who will be responsible for marketing, media placements, and usage rights for the video once created.

Get a Quote

Now that you’ve developed a vision, scope of work, and delegated roles between the agency and your internal team, ask the agency to provide a quote. It’s important to know your budget going into a project and be open with your video production company so both of your expectations can easily be met.

Why Choosing the Right Production Partner Matters

It might seem like a tall order, but by taking the extra time to find the right fit, you’ll ensure that your project goals are more easily met. Not to mention, when you have the right video production partner, you’ll find easier teamwork, more positive communication, and ultimately a better quality of work when both parties are on the same page. 

Exceed Expectations

While it may not be possible to find the perfect fit every time, it is possible to narrow down your search. By using these steps, you can more easily navigate your options and pick a video production company that’s the right fit for you and your organization.

If you’re ready to take your video project to the next level, choose Coleman Intellect. We carefully walk with you through every step of the process to understand your needs and provide a plan that can turn your vision into a success. Contact us today to set up a consultation.