Donahugh Eyewear
The Brief
Imagine walking down the vibrant streets of Tokyo, immersing yourself in the culture and energy of this bustling metropolis. It was in this captivating setting that Charles, the visionary behind Donahugh Eyewear, discovered a hidden gem—an optical shop where a senior craftsman meticulously crafted eyewear using time-honored techniques and ancient tools. Inspired by the craftsmanship and rich history of the trade, Donahugh Eyewear was born.
When Coleman Intellect (Ci) joined forces with Donahugh for their initial online store launch, we knew we had the opportunity to create something truly special. Donahugh had ambitious goals—to enhance their content creation, develop a growth hacking strategy, and achieve an average of $5,000 in e-commerce sales. We were determined to exceed their expectations and establish Donahugh Eyewear as a modern luxury brand in the competitive eyewear market.
The Script
A Journey of Branding and Viral Success
To set the stage for Donahugh Eyewear's online store launch, we embarked on a transformative journey. Our first step was to update their branding, infusing it with the essence of luxury and contemporary sophistication. We meticulously planned and executed a lifestyle and catalog photoshoot, drawing inspiration from preppy menswear brands. Our goal was to present a fresh take on luxury lifestyle, capturing the attention of discerning individuals seeking the perfect blend of style and craftsmanship.
Working closely with the creative director, we ensured that every detail reflected the accurate branding and conveyed the unique story behind Donahugh Eyewear. From the choice of models to the selection of settings, we aimed to create a visual narrative that resonated with our target audience.
But we didn't stop there. Knowing the power of influencer marketing, we devised a strategic plan to create a viral post that would propel Donahugh Eyewear into the global spotlight. Carefully analyzing the impact of different influencers, we identified those who had the greatest potential to drive sales and amplify brand awareness. Leveraging their reach and influence, we maximized the exposure of these posts, generating a buzz that reverberated in over 10 countries.
The Results
Exceeding Expectations and Sustaining Momentum
The impact of our influencer marketing strategy was truly remarkable. Donahugh Eyewear swiftly became a sensation, with sales soaring to over $130,000 in a single month. Our analytical eye and meticulous tracking of influencer performance allowed us to optimize our efforts, ensuring that we maximized the return on investment and achieved unprecedented results.
But the success didn't end there. We understood the importance of maintaining momentum and capitalizing on the initial buzz. Through strategic press and PR management, we engaged with prestigious magazines and media outlets such as People Magazine, Time, and Entertainment Tonight. By showcasing the unique story of Donahugh Eyewear and its commitment to exquisite craftsmanship, we further solidified its position as a distinguished luxury brand.
Since then, Donahugh Eyewear has continued its upward trajectory, expanding its selection of eyewear designs and captivating the attention of discerning individuals worldwide. The partnership between Coleman Intellect and Donahugh Eyewear remains strong, as we collaborate to elevate their brand to even greater heights.
At Coleman Intellect, we are passionate about partnering with visionary brands like Donahugh Eyewear. We thrive on the challenge of transforming ambitious goals into tangible success stories. Through our comprehensive marketing strategies, we go beyond expectations, breathing life into brands and helping them achieve their full potential.
If you're searching for a marketing agency in Tampa that understands the power of storytelling, digital marketing, and influencer engagement, look no further than Coleman Intellect. Together, we can create a captivating narrative for your brand, drive remarkable results, and leave an indelible mark on your industry.
Contact us today to embark on an exhilarating journey of growth and success. Let us show you how Coleman Intellect can redefine what's possible for your business. Elevate your brand with our expertise and unleash your true potential.