I Don’t Conform
The Brief
I Don't Conform Clothing is a unique Black-owned business that caters to individuals who refuse to conform to society's expectations. Founded with a mission to spark conversations and bridge the gap between believers and unbelievers, I Don't Conform Clothing sought a rebranding effort to amplify their message. Auree Christian, the owner, reached out to Coleman Intellect for photography and digital marketing consulting.
Understanding the significance of this rebrand, we engaged in detailed discussions with Auree to grasp her vision and explore how we could assist. Through comprehensive competitive research, we discovered a growing trend among Christian brands: a shift towards lifestyle photography. This included home photoshoots with neutral tones that resonated with their target audience. We recognized the need to infuse this trend while staying true to the essence of streetwear—the heart of I Don't Conform Clothing.
The Script
Authentic Streetwear and the Power of Influencer Marketing
To help I Don't Conform Clothing penetrate the market in a cost-effective manner, we devised a competitive strategy tailored to their unique brand. Our journey began with a thorough marketing audit, enabling us to identify best practices and outline a roadmap for success. Among the strategies at our disposal, influencer marketing emerged as the ideal approach to elevate their brand.
Collaborating closely with Auree, we handpicked influencers whose values aligned with I Don't Conform Clothing's mission and target audience. These influencers, with their established credibility and engaged followers, became our partners in spreading the message of non-conformity and sparking meaningful conversations.
The influencers played a crucial role in showcasing the newly curated lifestyle photography on I Don't Conform Clothing's website. With their assistance, we crafted a compelling narrative that resonated with the audience, highlighting the essence of the brand and the spirit of authenticity. The influencers' endorsement amplified the reach of the launch, generating widespread excitement and anticipation.
The Results
From One Purchase a Week to Consistent Daily Sales Worldwide
The impact of our rebranding efforts was astounding. The launch of the new lifestyle photography propelled I Don't Conform Clothing into a realm of unprecedented success. Prior to the launch, the brand averaged just one purchase per week. However, with the influencer strategy at play, we witnessed an exponential increase in sales, with consistent daily orders pouring in from around the globe.
The success of the influencer marketing campaign surpassed all expectations. The collaborative efforts between I Don't Conform Clothing and the influencers not only elevated brand visibility but also fostered a community of like-minded individuals passionate about embracing their uniqueness. The power of authentic storytelling through visual content became a catalyst for genuine connections and dialogue.
Beyond the launch, our partnership with I Don't Conform Clothing extended to managing press and public relations. By leveraging our relationships with renowned magazines and media outlets such as People Magazine, Time, and Entertainment Tonight, we ensured that the momentum continued to build. The brand's expanded selection and ongoing success bear testimony to the enduring impact of our collaborative efforts.
At Coleman Intellect, we are honored to have played a pivotal role in the rebranding journey of I Don't Conform Clothing. By aligning our expertise in photography, digital marketing, and influencer collaboration with their profound mission, we have witnessed the transformative power of authenticity and creative storytelling.
If your company seeks a marketing agency in Tampa that understands the power of visual content, influencer marketing, and the importance of staying true to your brand's essence, look no further than Coleman Intellect. Together, we can elevate your message, spark conversations, and create a lasting impact on your target audience.
Contact us today to discuss your marketing needs and embark on an exciting journey of growth and success. Let us help you amplify your brand's voice and inspire others to embrace their individuality. With Coleman Intellect by your side, your message will reverberate across boundaries, making a meaningful difference in the world.